Ice Cream Hair Color Shoppers Drug Mart Is Ice Cream/Inebrya Hair Dye Suppossed To Stay In This Long?

Is Ice Cream/Inebrya Hair Dye Suppossed to stay in this long? - ice cream hair color shoppers drug mart

Hello boys

I have my hair dyed red with cream / inebria (prodcut an Italian brand, they sell them in the red boxes @ Shoppers Drug Mart in Toronto) - I-emulsion 20% by volume with it (which most colors with permanent hair removal, I asked The woman who works there)

BUTTT I washed my hair twice since the last week and no color was the whole time ... Why not come around yet?

Oh btw, ice cream with food coloring, you have to mix the color and emulsion cream ... a bit like a henna paste? Is the reason why sooo soon fade?

THANK YOU!